Broadband can do some great things. You can get a superfast connection which allows you to download videos and images in a matter of seconds. At the other end of the spectrum, you have the worst of broadband. This is the type of broadband where companies will do everything to squeeze as much money out of you as possible.
If you’re using a comparison website like www.thecomparison.co.uk, here are some of the things you should bear in mind.
Most package deals are great. You pay extra for some more services so you can pay less for each service. You get more value for money and you stick with the same brand for years. Some package deals don’t offer this level of value.
They’ll entice you with flashy marketing ads and the promise of fast broadband speeds. After you do the maths you realise the savings you make on each individual package is actually negligible and you’re paying far more than you need to.
If a company advertises a specific connection speed, ignore it completely. This is the maximum speed of their connection not the actual speed you get. It’s why broadband comparison should always take any statistics with some scepticism. The actual connection speed you get depends on:
- How close you are to an exchange.
- The number of people using the connection.
- The provider’s policy on capped services.
It’s easy to pay for a superior service only to discover you don’t actually get the speeds advertised. Granted, it’s out of the provider’s control, but it’s no less frustrating.
Internet companies like Virgin Media are notorious for implementing capped services at certain times of the day. It’s usually at peak hours when you can only upload and download a limited amount of data. Once you hit this limit, they’ll slow down your connection.
If you’ve paid a lot of money to get the connection with the highest quality, this is infuriating. You’re not getting the service you pay for when you need it. Unless you rarely use the Internet at peak hours, you aren’t getting a good deal.
Streaming services on limited broadband packages are a cheap option for the user who doesn’t use the Internet on a regular basis. You have stringent limits on how much you can stream before they start charging you extra.
In an ideal world, the provider would stop you after you reach the limit. They’d shut down the connection so you couldn’t financially damage yourself. If not, they could at least warn you you’re about to go over your limit.
They don’t. You receive no indication if you’re about to start incurring added charges. And these charges are high. The current UK average is £1 for every extra Gigabyte.
Overall, many of these problems are caused by a lack of transparency and shady marketing techniques. They aren’t technically doing anything wrong, but it’s morally and ethically wrong and it’s making customers suffer. More people must start taking note of these injustices if they want to force these companies to change the way they approach their services.
George Frank recommends broadband comparison before purchasing broadband. He personally uses www.thecomparison.co.uk.