You probably shared a photo or two in the last 24 hours. If you’re like any normal power user, you’ve got a lot of different options to do that. For mobile email users, this hasn’t always been the most simple process.
The development team at My.com that work on the myMail app have introduced to their very large Mail.ru userbase a significantly easier way to send and forward photos. They took apart their existing mail app workflow and changed it into a much easier, faster process.
A Time Centric User Interface Brought To Emailing Photos
When you think about what you don’t like about it, it’s probably got something to do with including data other than the body of the message. Attachments, whether from your computer or from someone else’s email, are easily disorganized inside an email app.
So, when the guy’s at myMail sat down, they wanted to think of a way to completely solve this frustration. The first thing they did was sit down and develop a baseline for how the most popular email apps send photos.
Apple’s native email client takes 18 taps to attach 3 photos, Gmail’s mobile email app takes 15 taps to attach 3 photos. Not something you should be wasting time on, right?
People will start leaving an app that takes 18 taps to do something simple.
With an overall focus on saving time, the myMail got their app down to 5 taps to include photos in the app. They did that through a deep dive into what steps they could take out, and using new iterations on the staff.
Here’s the major things that made a difference:
- Understanding the user-interface
- Adding autosuggestion features
- Compressing images before sending
- Specific experience design updates
- In email preview images added
- Larger icons
And here’s how the preview looks now.
Market Implications & Resurgence Of ‘New Email”
Email has seen a recent surge of user acquisition and is actually beating social media acquisition overall, and specifically with mobile apps, the trend is now moving away from native apps.
Third party apps are acquiring a lot of clients because of the ability to be agile with different mail services, include a better scheduling interface and be social with files easily.
This new email style looks a lot more like chat, along with all of the features of business user needs.
Between these and other third party apps that approach scheduling, chatting, and calendars, email is changing as we know it. The good news is, developers are starting to design based on our ever-moving work lifestyles.
Email is Still The Primary Way People Share Information
As a related, but influenced, industry, let’s take email marketing as the example. Because of segments in security, age differences, territory, million of people share photos via email, and mobile clients will start losing userbase if it’s difficult to do.
How Email Will Change In The Future
Since everything in technologies history points to being more pervasive, seamless and quick, email will be the same. Think hardware and software here. In areas of our lives that we can interact, we should be able to.
It will become more wearable and built in. It’s on your wrist already, but where else could it go? Dermal displays or cochlear implants? Probably so.
There will also be an advancement of Natural Language Processing where the spoken word and written word will come together to make composing something even more simple. Thoughts on paper. Whoever helps us speed this process up will win in the biggest user base and will see other implications of social impact.
Email as we know it may look totally different, with a more widespread focus on communication as a whole, and time saving areas like:
- Finding documents
- Discovery areas
- Conversation initiation
Doing this will user in other players, much like how myMail has tackled letting its customer base use any mail box they want, and still processing their interface with the myMail brand.
For now, updates like shorter task solutions, like this one from myMail, start rolling the future out. For now, we’ve got a much easier way to send business and social photos.