Five Effective Tips for Marketing Your Mobile App

Mobile app stores are increasingly competitive. How can your app get the spotlight against millions of other apps, all yearning for attention? These days, it’s not enough to simply create a mobile app. You must understand how to market your app, as well. Continue reading for more.

Design an Original App

Now that you have decided to build an app, you want to ensure that it is something that will stand out on its own. There are thousands of copycat apps that people ignore for that very reason.

Originality is a virtue. If you can’t come up with something completely different from anything else out there, then try to present something in a unique way. Since there are already over a million apps in the app stores, it might be difficult to come up with something truly original.

So, think of what your target market might want. Then, improve upon it. You might even look at the most popular apps, then, add unique features.

Make Sure It is Useful

You can spend thousands marketing your app, but it won’t yield profits if people don’t find it useful. If your target market doesn’t need your app, they won’t be interested.

As a result, it is critical to understand the needs, wants and motivations of your target market before you create your app.

Make it Shareable

You want people to start talking about your app. As more people talk, the more exposure you will get for your app.

If you have a unique and useful app, then that is a positive start. People will start to talk about it just because it is so unique.

Think of how people like to share on social media. They want to be the first ones to put an extraordinary product on their social media pages. Give them something they want to talk about.

Get the Media Involved

You want to come up with a bite-sized media pitch for your app. This helps give something the media can use on their blogs and sites. In addition, you want to create a freely downloadable press release of your app on your website.

Furthermore, include high-resolution images of your app. And, if possible, create app-related contests and giveaways.

Then, you want to invite relevant press to try your app for free. If they like your app, other blogs will ask for a trial as well.

Although, you want to ensure the blogs cater to your target audience. Getting media hype is also a much more permanent method of publicity for your app.

Tease Your Audience

If possible, start marketing your product early. You want to try to play around with teasers for your products. Create some intrigue. You might even create a “Coming Soon” page on your website.

A video also works well, and you can use a good camera phone to keep costs low. Moreover, you might consider an email teaser campaign.

This will help to create some buzz before you launch your app.

In Conclusion

When creating an app, it is important to make sure it is useful and unique. After that, you must market it effectively to stand out.


Capturing Videos from a Windows 10 PC Screen with Movavi Screen Capture Studio

Watching videos on your PC can be convenient at times, but what if you had insufficient time to finish it and would like to save it and watch it later? In the case of online videos there is generally no option to do so, which can be rather limiting to say the least.

The good news is that just because there is no option available to save a video that doesn’t meant it isn’t possible. In fact by using Movavi Screen Capture Studio you could capture any videos you want from your Windows 10 PC screen, and save them to watch later or even to transfer to other devices if need be.

windows 10

As a screen recorder for Windows 10, Movavi Screen Capture Studio is designed specifically to record videos from PC screens. If you want to capture a particular video using it, all you need to do is set it up so that it records that part of your screen – which can be done once you launch it by drawing a frame using the mouse cursor.

After that the only other setting that you need to look at is the audio source. Needless to say you’ll want Movavi Screen Capture Studio to record the system audio from your speakers, so you should ensure its icon is highlighted.

When you are ready you can start recording using Movavi Screen Capture Studio’s panel or the hotkeys that are available. Before you do you could set up the other recording parameters such as the frame rate and sound levels, configure it to capture keyboard and mouse actions, or even schedule it to automatically start and stop at a certain time.

It is worth noting that Movavi Screen Capture Studio also has a built-in editor that you can use to tweak and improve your videos after they’re recorded. Its features are fairly comprehensive, and will let you cut and join videos, enhance their quality, add customizable text, include audio tracks, apply filters, and much more.

All things said and done it should be readily apparent that capturing videos from your Windows 10 PC screen with Movavi Screen Capture Studio is really just a walk in the park. Even if you’ve never attempted to record your screen in the past, it is so user-friendly that you’ll be able to get started in a couple of minutes at most.