6 Ways for SMEs to Effectively Use Their Marketing Budget

Having trouble in marketing within your budget? Here are some tips you can follow.

Marketing can be expensive for small to medium enterprises (SMEs). In fact, it is one of the most difficult aspects of running a new business. Frequently, the problem becomes worse when businesses only opt for the cheaper marketing options. For example, some of them produce monthly newsletters just because other enterprises do the same. This should not be the case.

Fortunately, there are many ways marketing can be effective and worth your money. Here are six tips to make sure you get the most our of your small marketing budget:

1. Plan well.

Research your competitors and the market. Visualize the market as real people and look out for important information relevant to them. This includes the problems they face, time of internet use, and their interests.

These are only a few of the many points to look for in your market. Econsultancy is an effective way to analyze online consumer behavior so you can adjust your efforts accordingly. Also, you may want to try applications like CubeSocial to see where your prospects usually go in the internet.

2. Set objectives.

Set clear and specific objectives for every marketing task you do. Plan out ahead your measurements for success. Success in online marketing might translate to an increased number of inquiries and sales. Try using free tools such as Google Analytics for your site and Hootsuite for social media. They complement surprisingly well with any type of marketing objectives. Alternatively, you may try Vibbi for your Instagram needs and more.

3. Spend cautiously.

Take note of what you need before spending on popular marketing methods, such as websites and SEO tools. Spend according to what you have learned from your research and objectives. Once you have mapped out what you need, you can safely spend on materials that are a better fit.

Clarify your efforts. What is the purpose of spending for SEO tools or a website? Are you after generation of awareness, or simply a tool for sales?

4. Know local suppliers.

Local suppliers are most likely able to give better service. They will also know the right people to help you market. Always ask them relevant questions regarding their service and the quality of results. Hiring a reputable company and quality service is a must.

5. Become an expert.

Give valuable content to achieve a status of ‘expert’. One great way of doing this is blogging. Make sure your blog is branded accordingly, so you may easily insert it in your website. Effective platforms for blogging are WordPress and mojoPortal since they are low cost. For a more personal touch, try Tumblr.

6. Consider digital marketing campaigns.

Consider a combination of video, social media, and blogging as means of marketing. This type of online campaign will create lasting impressions for your clients.


Marketing can be one of the enjoyable parts of establishing a business. It is about telling people that your business is great. However, necessary planning and research are needed when it comes to effective marketing. These will ensure high ROI on your business.

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