Actionable Ways to Optimize Your Blog Posts


When it comes to successful ventures through blog posts, frequency and quantity massively contribute to an individual’s business. However true this may be, blog posts optimization must be utilized for the published content to grab reader’s attention. Blog posts optimization also contributes to a higher ranking in search engines. What is more, an individual should capitalize on introducing offers that can have a direct impact on the efforts of a lead generation. The concept is as simple as the higher the number of visitors on the blog, the better the business. Here are ways to optimize an individual’s blog posts.

Social Media Sharing

With the current generation vastly employing social media in business and events, sharing blog posts will encourage readers to share the content through the sharing button. It is, therefore, vital to include a sharing button on the published content. As a result, the content will reach a vast network and expand its coverage beyond the writer’s reach. As a small enterprise, the utilization of social media platforms like Facebook, Twitter and Google create massive connections comprising potential clients and current customers. That is why an individual should capitalize on these sites for greater web exposure. Some of the sites also have free programs for a promotion like Hootsuite. The feature makes it easy for a blogger to post the latest contents of all social media accounts with a few clicks. Hootsuite allows a blogger to schedule posts ahead of the set time.

Compelling Images

Images play a good psychological game with humans. A compelling image insinuates attraction while explaining what the blog post is about at the same time. This ensures that the blog post presents an appealing visual picture to readers and prospective clients. A blog post containing an element of visual impact contributes massive traffic to the content. From photographs to graphic images, visual features generally perform better than just a post full of writing. Whenever an image is uploaded to the blog post, it is essential to include keywords. The keywords should strategically be inserted in the name of the file. The alternate text field should also be filled with a brief of the keywords and a short description of what the image portrays.

Utilization of Key Words

After a proper identification of the target market when coming up with a blog post, identify keywords. These words must be relevant and valuable to the blog posts. Inserting keywords in the right places is essential. The density of use must also be identified and utilized accordingly. The keywords must be placed where they shall have an enormous positive impact on readers. They should easily be spotted too. It is important for an individual not to engage in keyword stuffing. Key word staffing refers to the overuse of key words in the content. This will end up cluttering the blog post. It also becomes difficult to read through the content. Apart from irritating the reader, this is worth a penalty from Google. A couple of key words strategically placed will massively contribute to traffic build up on the blog posts. An individual should try to include the key words in the following listed places:

  • Title

  • Introduction

  • Concluding paragraph

  • Title Tags

  • Meta descriptions

  • Headings and subheadings

Make it Actionable

Whether readers found the blog post using a search engine or email, or better yet the social media network, it is evident that it was because an individual needed a problem solved through the posted article. A reader shares a post because of an actionable insight it offers in problem-solving. It is, therefore, essential for a blogger to provide clear takeaways. Additionally, the blogger should generate actionable steps in the blog posts. These steps must resonate with the ideas with the reader’s needs.

Synergize Relevance and Entertainment

Metaphors are useful and timeless narration elements. They should not only be left to novelists and authors. They should be included in blog posts when comparing different things and at the same time illustrating connections between them. Metaphors are a valuable approach to synergize content relevance and deploy more interests from a subject. On the other hand, informative does not mean boring. Blog posts should include cutting –edge entertainment to attract readers. Conclusion

There are many blog posts in the world. If a blogger is convinced that their blog posts should stand out from the existing blog posts, it is necessary to implement necessary work towards the initiative. Optimization of blog posts drives more traffic to the posted content.

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