How To Get A Solid ROI Using SEO

In order to generate a decent return on investment, you will need to have a marketing strategy that will bring targeted visitors to your website. In order to do this, many people will work with SEO agencies that can help them fully optimize their site so that it can rank high on the search engines. This will allow you to generate organic traffic that is highly targeted, bringing buyers right to your offers. However, visitors that do not convert are not going to help you generate any revenue at all, but there are ways to make sure that the vast majority of your traffic is going to improve your ROI such as using a Milwaukee SEO Expert | Boost Digital Marketing.

What Is ROI?

This simply stands for Return On Investment. This is a calculation that is made by looking at how much you are putting into your business and the profit that you have left over after expenses. For example, if you are advertising with PPC ads, and it is costing you $1000 per week, you should at least be generating $1500 a week or more to get an ROI of $500. If you are going to use SEO to do this, you are going to think in the same manner. You always need to make more than you are spending if you are going to have a profitable business venture.

How SEO Can Help Improve Your ROI

You can get an excellent return on investment from search engine optimization as long as you are doing this the right way. For example, if you can get a two to one ratio on how much you are spending and how much you are earning, then your ROI will be exactly where needs to be. To do this, you will have to rank multiple long tail keyword phrases at the top of the search engines to generate thousands of visitors every week. You need to drive targeted traffic to your website, and by fully optimizing as many pages as you can, it is possible to have a very good return on investment.

This overview of how you can get a solid ROI using SEO should motivate you to either learn more about search engine optimization techniques, or to hire a professional. If you would prefer focusing on your business, you can use these companies that can rank your website for you. It will help you get the best return on investment possible using search engine optimization as one of your primary marketing strategies.

What You Should Know About Modern SEO Industry

SEO stands for search engine optimization. It has to do with techniques that help your website appear in the first places among organic search results, making your website more visible to people who are searching for your brand, product/service via search engines like Google, Bing, and Yahoo.

SEO of Your Site Pages

There are many components that can improve the SEO of your site pages. Search engines are interested in elements like title tags, keywords, image tags, internal link structure, and inbound links, and more. On the other hand, search engines are also looking at your site structure and design, visitor behavior, and other external, off-site factors when determining how to rank your site in the search engine results pages.

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Modern SEO Industry

Right from the beginning, some people have insisted that search engine optimization isn’t going to have a long life. However, SEO survived and turned into a thriving industry.

A recent study by Borrell Associates, a company that tracks local advertising throughout North America and the UK and provides detailed reports and forecasts for local media companies via its Compass product, companies were going to spend $65 billion on SEO in 2016. In 2008, they predicted the amount would be three times less for 2016. Moreover, the study predicted the SEO industry would go on growing to reach $72 billion by 2018 and $79 billion by 2020.

Based on another survey among 357 marketers, over 90% were going to increase their SEO budgets or keep them the same over 2017.

This shows that SEO has grown even more than previously projected, and is preserving that growth well into the future.

Top 5 Web Design Trends for 2017

You already know that the days of Flash animation, hit counters, gaudy text, and cluttered-up websites are long gone. But what are experts predicting will emerge as some of top web designs for 2017?

1. Simplicity and Minimalism

Web designers have been paring things down for several years now, but in 2017, websites are going to get even cleaner and sleeker.

Look for bold typography, stripped-down navigation, minimalist color palettes, and a lot less stuff in general. Instead of headers, footers and sidebars all surrounding a cluttered central panel on every page, expect to see just one to three focal points per page, with a navigation bar that offers only a few options.

Lots of white space contributes to this simple aesthetic, as well.

2. Microinteractions

You might not be familiar with the term “microinteraction,” but chances are you’ve experienced them while browsing a website. Have you ever positioned your cursor over a design element — say, an image — and watched as a block of text explaining that image popped up, only to disappear again once you moved the mouse? That’s a microinteraction.

Rollover and hover-over microinteractions will be popular in 2017 and beyond, as will scrolling effects.

Microinteractions help web designers maintain that simple, clean look, while at the same time still providing the information that visitors to the website are seeking. For example, a “Meet the Team” page might be composed of photographs of a company’s employees, while a mini-bio of each employee is available when you hover over the photo.

3. Bright, Exciting Color Effects

Monochrome and duotone effects are likely to dominate trendy websites this year. Using just one or two colors — the latter often high-contrast, but sometimes just two shades of the same color for a more muted effect — can offer tremendous visual impact, while still following that streamlined aesthetic.

Many web design trendsetters will be creating websites that look more like a screen-printed graphic. And layers of color, often in bright or even neon 1980s-inspired shades, are going to be hot.

4. Web Design Gets In Shape

Geometrical elements have begun to make their appearance. Think circles placed around photographs, arrows and lines that direct the eye, even pictures that are cropped into triangles, parallelograms and other shapes. You may already have seen profile pictures or avatars that are round, rather than the traditional square shape.

5. Content Is Front and Center

In many cases, the previous four web design elements have one thing in common: they help keep the focus on the content. After all, that’s where most websites want visitors to look, since content is what drives social shares as well as search engine rankings.

Websites that are busy, with multiple articles, videos, pages, and actions to choose from, are falling out of favor. Don’t be surprised when you click on a site and see only one large image, maybe with only a few words’ worth of overlapping text, and only three or four navigation options, subtly positioned off to the side or in the corner.

In short, websites are going to look a lot cleaner, even emptier, than in the past. It can be difficult to keep up with all of the latest trends, so if you’re already feeling overwhelmed, don’t be afraid to call in the experts to help!

Actionable Ways to Optimize Your Blog Posts

Introduction

When it comes to successful ventures through blog posts, frequency and quantity massively contribute to an individual’s business. However true this may be, blog posts optimization must be utilized for the published content to grab reader’s attention. Blog posts optimization also contributes to a higher ranking in search engines. What is more, an individual should capitalize on introducing offers that can have a direct impact on the efforts of a lead generation. The concept is as simple as the higher the number of visitors on the blog, the better the business. Here are ways to optimize an individual’s blog posts.

Social Media Sharing

With the current generation vastly employing social media in business and events, sharing blog posts will encourage readers to share the content through the sharing button. It is, therefore, vital to include a sharing button on the published content. As a result, the content will reach a vast network and expand its coverage beyond the writer’s reach. As a small enterprise, the utilization of social media platforms like Facebook, Twitter and Google create massive connections comprising potential clients and current customers. That is why an individual should capitalize on these sites for greater web exposure. Some of the sites also have free programs for a promotion like Hootsuite. The feature makes it easy for a blogger to post the latest contents of all social media accounts with a few clicks. Hootsuite allows a blogger to schedule posts ahead of the set time.

Compelling Images

Images play a good psychological game with humans. A compelling image insinuates attraction while explaining what the blog post is about at the same time. This ensures that the blog post presents an appealing visual picture to readers and prospective clients. A blog post containing an element of visual impact contributes massive traffic to the content. From photographs to graphic images, visual features generally perform better than just a post full of writing. Whenever an image is uploaded to the blog post, it is essential to include keywords. The keywords should strategically be inserted in the name of the file. The alternate text field should also be filled with a brief of the keywords and a short description of what the image portrays.

Utilization of Key Words

After a proper identification of the target market when coming up with a blog post, identify keywords. These words must be relevant and valuable to the blog posts. Inserting keywords in the right places is essential. The density of use must also be identified and utilized accordingly. The keywords must be placed where they shall have an enormous positive impact on readers. They should easily be spotted too. It is important for an individual not to engage in keyword stuffing. Key word staffing refers to the overuse of key words in the content. This will end up cluttering the blog post. It also becomes difficult to read through the content. Apart from irritating the reader, this is worth a penalty from Google. A couple of key words strategically placed will massively contribute to traffic build up on the blog posts. An individual should try to include the key words in the following listed places:

  • Title

  • Introduction

  • Concluding paragraph

  • Title Tags

  • Meta descriptions

  • Headings and subheadings

Make it Actionable

Whether readers found the blog post using a search engine or email, or better yet the social media network, it is evident that it was because an individual needed a problem solved through the posted article. A reader shares a post because of an actionable insight it offers in problem-solving. It is, therefore, essential for a blogger to provide clear takeaways. Additionally, the blogger should generate actionable steps in the blog posts. These steps must resonate with the ideas with the reader’s needs.

Synergize Relevance and Entertainment

Metaphors are useful and timeless narration elements. They should not only be left to novelists and authors. They should be included in blog posts when comparing different things and at the same time illustrating connections between them. Metaphors are a valuable approach to synergize content relevance and deploy more interests from a subject. On the other hand, informative does not mean boring. Blog posts should include cutting –edge entertainment to attract readers. Conclusion

There are many blog posts in the world. If a blogger is convinced that their blog posts should stand out from the existing blog posts, it is necessary to implement necessary work towards the initiative. Optimization of blog posts drives more traffic to the posted content.

Want An Effective Website? Here are the Essentials

A business that wants to thrive in the 21st century doesn’t really have a choice when it comes to modern technology – that business needs to have a website, if for no other reason than to be accessible, and for potential customers to get a feel of what the business is all about. Creating a good website doesn’t have to be expensive, but it’s essential you do it, and that you do it well.

However, designing a website is not as easy as you think – there are a lot of things to think about. On the other hand, it certainly isn’t mission impossible. All you have to do is keep some basic rules in mind. Do you want to have a truly effective website? Here are the essentials you should know about.

Be bold and clear

A visitor to the site will not have patience when it comes to looking for information; it needs to be presented to them on a silver platter. Be bold and clear when it comes to who you are, what you represent, and what you have to offer. Think of your main page as a calling card: a visitor must understand immediately who you are and what you are about.

Contact information

Your contact information should be proclaimed at all times – and it would be very useful if you have a ‘contact us’ section in order for the customer to be able to send you a note right there and then. Making your contact information visible is very, very important – this information should be displayed on every page. You want your contact details to be visible before the visitor moves on to a competitor.

Simplicity and speed

There was a time (a long time ago) when visitors to your site might have had the patience to sit in front of their computer, waiting for your site and pages to load. These days are long gone – if your page isn’t loaded within three seconds, it’s a bad sign.

Have features available

Offer something interesting: calculators, recipes, anything that visitors may like.

One other thing – an important one, if you want people to come back to your site again and again: keep it fresh and update it frequently so users find something new every time they visit. The new aspect could be a new article, a new tool, new information, or new pictures. Whatever it is, potential customers are more likely to visit your site again if they know that it is regularly updated and if they think they can learn something new. Be fresh, and be flexible. It’s important to have new customers come to your site, and it’s even more important to keep them coming back, as web design Oxfordshire experts from Xist2 confirm. Happy designing!

Image attributed to Stuart Miles/FreeDigitalPhotos.net

3 Time Management Tips for Marketers

I stumbled upon this amazing infographic from Atlassian, and it really got me thinking about ways to help those with time management issues.

Time management plagues everyone in one way shape or form, but there are small things you can do to minimize their overall interruption in your day.

40% of your work day is a huge percentage to throw away from your profits.

Let’s go through some of these problem areas, and give you an idea of methods that can reduce the distraction times and raise productivity.

Here are 3 time management tactics that you can use to get some of you work day back.

1) Set a time for emails

Emails…

Emails are important, but you have to know when to do them.

Many people find themselves hoping from task to email and back. What they might not factor into their method is the time it takes to refocus from one task to another. That method does that twice, back-to-back.

Instead try to schedule a time, or multiple times, throughout your day where you sit down to think about and respond to emails.

Dedicating your specific time to the task of emailing will help you raise your response quality, and cut out a lot of refocusing time.

If it’s urgent to that extent, schedule a system for calling each other… Before it gets there.

Setting a schedule for emails shows sends a message too. When your recipients get your emails at scheduled times day after day, they see you have your days planned out. If your days are planned out, so is their account.

When you have your emails schedule, you cut out a lot of refocus time and crumby communication.

Ultimately, this practice can save you time and money.

2) Finding the Right Time to Meet

Meetings are great tools, but they are often overused.

This is often due to poor planning before the meeting. Sometimes the “fly by the seat of your pants method” works, but most of the time it’s a swing and a miss.

You don’t have to script everything about the meeting, but have a solid set up.

Know your overall objectives. What is going to get you to the next stage of your project? What is the overall objective? What do you need to get to that objective? When do you need those materials? Who is going to do what part?

Have everyone prepare what is needed to make the meeting productive. Try to keep it to one meeting. Sometimes this just isn’t realistic, but try to manage as much as possible without forcing meetings that just aren’t needed. You have to let ‘em fly sometime.

When you use these questions to structure your meeting, you are more likely to get tasks complete on an individual basis.

After filling out all the questions and assigning the tasks, you should be able to walk away with a visual idea of how the project will come together and advance to the next stage.

If your meeting is done right, you should be able to manage every other little detail in some other form up to the next step.

There are great free messenger systems for work like Slack, or fully customizable project management systems like Asana. Using both together is a great way to stay connected and on track because the two are integrable.

Oh and both are easy to use and free! (both have pay for versions too)

Stop over loading yourself with meetings and get some work done!

3) Avoiding Interruptions

Interruptions in the workplace can lead to the need to refocus, and sometimes you just can’t.

Managing these distractions can be as simple as tracking them along with your rate of productivity before and after the distractions.

That means know where the distraction came from, and if the distraction was actually worth the time spent on it.

Once you have a bit of data on your distractions, you can see when the most distractions happened, what caused the most distractions, and the level of importance the distraction held.

Try to morph these bits of data into a schedule for yourself. Available times, not available times, email times, no distraction times, dedicated writing times, and even some time to not do anything if you need it. Think it out, and find the schedule that works for you.

It might take a bit of time to get into the swing of it for you, but you will see improvements in productivity and a drop in distraction time.

Conclusion

Interruptions and distractions can happen all the time, and managing them isn’t always possible. The brighter side of the story is you have the power to minimize how many interruptions are able to affect you a day.

Planning your time is a great way to help yourself limit distractions, but remember not to get rid of you ability to be flexible. It’s that magic mixture you want!

Using these tips will help you find it!

How do you minimize your work interruptions? Share some secrets in the comments below!

How to Spot Useful and Genuine Web Hosting Company Reviews

There is no denying that choosing the right web host is critical to running a reliable and overall successful business website. There is a lot of information out there on how to choose a good hosting company. Eleven 2 review and other similar reviews are great sources of first-hand information on what to expect from a particular web hosting company. It is important to realize that not all of these reviews are real or genuine. The trick is in identifying useful and genuine reviews that can help you make an informed decision.

Less emotion and more information

One of the tell-tale signs of a paid or fake review is emphasis on emotions with little useful information. A review that exaggerates the speed at which customer support resolved a problem without indicating what the problem was in the first place should prompt you to consider the reviewer more carefully. Choosing or working with a web hosting company is not a particularly joyous or exciting experience so any review that seems overly emotional and enthusiastic is likely to be dishonest.

Little or no superlatives

Superlatives such as “best” “fastest” “cheapest” and so on should be treated with caution. A few of these words here and there is not exactly a bad thing. The reviewer might have genuinely had a great experience. An Eleven 2 review filled with exaggerations with no supporting evidence or comparisons means that you might have to get your information elsewhere.

Realistic claims

A credible review makes realistic claims regardless of how great the service provider is. The truth is that there is no such thing as 100% uptime. A reviewer who claims to have zero downtime or absolutely no issues in say four years of working with a web host is being dishonest. An honest review makes realistic claims and mentions problem areas or potential areas that might be improved upon in his opinion.

Reliable experience

The ideal Eleven 2 review or web hosting company review should be written by an expert, or at least a client who has technical knowledge on the subject. Reviews that seem to offer little or no technical details or information such as features may indicate that it is written by a paid reviewer. In addition to this, a good review offers in depth insight on why you should choose the specific host, while remaining objective and mentioning possible downsides or disadvantages of working with the host.

Website hosting reviews are great for finding the best hosting company for your business website. It is however important to consider that not all reviews are honest or accurate and to find a review that serves your purposes.

6 Ways for SMEs to Effectively Use Their Marketing Budget

Having trouble in marketing within your budget? Here are some tips you can follow.

Marketing can be expensive for small to medium enterprises (SMEs). In fact, it is one of the most difficult aspects of running a new business. Frequently, the problem becomes worse when businesses only opt for the cheaper marketing options. For example, some of them produce monthly newsletters just because other enterprises do the same. This should not be the case.

Fortunately, there are many ways marketing can be effective and worth your money. Here are six tips to make sure you get the most our of your small marketing budget:

1. Plan well.

Research your competitors and the market. Visualize the market as real people and look out for important information relevant to them. This includes the problems they face, time of internet use, and their interests.

These are only a few of the many points to look for in your market. Econsultancy is an effective way to analyze online consumer behavior so you can adjust your efforts accordingly. Also, you may want to try applications like CubeSocial to see where your prospects usually go in the internet.

2. Set objectives.

Set clear and specific objectives for every marketing task you do. Plan out ahead your measurements for success. Success in online marketing might translate to an increased number of inquiries and sales. Try using free tools such as Google Analytics for your site and Hootsuite for social media. They complement surprisingly well with any type of marketing objectives. Alternatively, you may try Vibbi for your Instagram needs and more.

3. Spend cautiously.

Take note of what you need before spending on popular marketing methods, such as websites and SEO tools. Spend according to what you have learned from your research and objectives. Once you have mapped out what you need, you can safely spend on materials that are a better fit.

Clarify your efforts. What is the purpose of spending for SEO tools or a website? Are you after generation of awareness, or simply a tool for sales?

4. Know local suppliers.

Local suppliers are most likely able to give better service. They will also know the right people to help you market. Always ask them relevant questions regarding their service and the quality of results. Hiring a reputable company and quality service is a must.

5. Become an expert.

Give valuable content to achieve a status of ‘expert’. One great way of doing this is blogging. Make sure your blog is branded accordingly, so you may easily insert it in your website. Effective platforms for blogging are WordPress and mojoPortal since they are low cost. For a more personal touch, try Tumblr.

6. Consider digital marketing campaigns.

Consider a combination of video, social media, and blogging as means of marketing. This type of online campaign will create lasting impressions for your clients.

Conclusion

Marketing can be one of the enjoyable parts of establishing a business. It is about telling people that your business is great. However, necessary planning and research are needed when it comes to effective marketing. These will ensure high ROI on your business.

Mobile Marketing Trends The Small Businesses Should Be Aware Of

When it comes to modern marketing it is quite easy to understand that mobile marketing is a really important thing to consider. According to all top notch small business marketing consulting services, you want to think about various ways to promote the business through mobile channels so that you can take advantage of the wishes that people have right now. Modern shopping is done through the use of the internet. With this in mind, always consider the following mobile marketing trends that will help you to increase sales and increase your branding efforts through the online world.

SMS Advertising

Most smartphone users these days will be engaged with the use of text advertising. We can say that SMS marketing is nowadays a really strong competitor for the already established email marketing. The efficiency is high because of the personal nature of the advertising done. You are going to be faced with much higher conversion and open rates. At the same time, affordability is much higher than what you may think at first glance.

Snapchat Marketing

Snapchat has millions of users all around the world. The simple photo sharing app is so popular that it is now seriously considered as a great promotion channel for those looking for wonderful online advertising opportunities. Snapchat is great since it offers users the possibility to advertise sponsor brands. Since behavioural targeting is now available, you can definitely consider this great marketing opportunity.

Mobile Marketing Automation

The market penetration of mobile marketing automation was pretty small in 2015. It then quickly grew in 2016 and will be pretty high in 2017. You do not have to now overwhelm customers with data that is not needed. Through mobile marketing automation we can collect customer data and then offer the correct content, the one that is going to actually convert. The business manages to save time while the customer gets just data that is relevant.

Social Media Mobile Marketing

There are over 2 billion social media users that exist all around the world. Most of the social media time dedicated by these individuals will happen through mobile devices. Because of the large group we talk about it is quite normal to want to look at this trend as being one that is going to have to dominate the market from many different points of view. You have to be sure you always use quality marketing tools though since optimizing for mobile devices is definitely difficult to do.

App Development

Since so many of the people that buy these days have a smartphone it should come as no surprise to notice that app use is on the increase. Because of this, a big part of the future marketing efforts for most companies will have to include some sort of app use. App development is on the increase and we have access to so much variety that it would be a shame not to use it. Mobile marketing is all about diversity and the various different things we can use in order to keep growing. App development is definitely a great thing to consider.

Understanding the Advantages and Disadvantages of Different RAID Levels

Most people tend to understand RAID as a type of technology that enables you to backup data automatically. While this is partially true, it is by no means the whole picture – and the first step to understanding what RAID is all about is realizing that there are several standardized ‘levels’ involved that are unique in their own ways.

While RAID levels technically extend from 0 upwards – the most common varieties in use are RAID 0, 1, 5, and 6. Knowing what the advantages and disadvantages of each of these levels are could help you to choose between them.

  • RAID 0

Contrary to what you may expect, RAID 0 has no redundancy whatsoever, so there is no backup of data and if a disk fails then all data will be lost. However because it uses striping it provides superior read and write performance – better than any other level.

  • RAID 1

Unlike RAID 0, RAID 1 mirrors data exactly across the drives so that there is always an exact backup remaining. In terms of speed it is similar to that of a single drive, but because all data is written twice it will only ever utilize half of the total storage space available.

  • RAID 5

Essentially RAID 5 utilizes ‘parity’ to provide a backup of data that is stored on it. It does not mirror data, but instead spreads parity data across all drives allowing it to recalculate the data on any other block if it fails. In a RAID 5 system at least 3 drives are required, and it can withstand a single drive failing without losing any data. However while the read speeds are fast, the write speeds tend to be slower as the parity needs to be calculated each time data is written.

  • RAID 6

Basically RAID 6 is very similar to RAID 5 but the parity data is written twice – providing a backup of itself in a way. Because of the double parity, RAID 6 setups require at least 4 hard drives, but can withstand up to 2 hard drives failing without losing any data. Just like RAID 5, it has fast read speeds but slow write speeds due to the parity.

Now that you understand the differences between the various RAID levels, you should be able to quite easily find the best compromise between redundancy, performance and cost. Of course RAID systems can still be subject to data loss under certain conditions, but there are RAID recovery options that you can pursue if you suspect a RAID array failure. On the whole using RAID drives is a lot more secure, and will provide your data with a certain amount of safety.