As a law firm, you need to develop a pipeline that attracts new visitors into your business. Things have changed; everything is digital. Consider a strategy that enables your firm to take a lead in the market.

Law firms’ marketing is sensitive. They are not like other businesses you can market in whichever way. There are rules on how attorneys can conduct marketing in this sector. Make sure you observe policies as stated by proper authorities.

There are various strategies to marketing a law firm, such as email and PPC marketing. These are just two. Below are a few best methods to market a law firm.

Is It Important to Stick to a Niche?

Law is diverse. There are various branches, and it would be best if a law firm picks an area of specialization. Pick one or two services and look at the fundamental concepts before designing its site for marketing.

Focus your advertising campaign on a particular market and stick to it. Avoid spreading yourself too thin by taking on clients outside your speciality when possible. People are attracted to quality. If you try so hard to appeal to everyone, you may end up appealing to none.

Ways to Market Your Law Firm Online

1. Think Locally

Charity begins at home. It is hard to convince the world you are a diligent lawyer when no one in your area can identify with your legal skills. Focus on the local aspects of SEO. If the law firm is in Nevada, it would be reasonable to identify with the legal jurisdiction in Nevada and market for people around your area.

Also, include your business in the industry’s directories.

2. Develop a Personal Brand

Every firm should take steps to promote their brand. One way to do this is by attaching phone numbers and email addresses of your lawyers so that clients could narrow down and deal with an individual instead of the whole firm.

3. Email Marketing

Do not let them forget you. Follow up to know if they need any service from you and always remember to offer information relevant to the individual.

Use newsletters, and remember to attach links that will drive your clients to your website.

Emails are personal and could be the best way to get to someone’s heart. You can optimize all aspects of your email to be more professional. 

4. Generate High-Quality Content

Valuable content attracts readership and online attention. It is better to write a few high-quality articles than a bunch of empty narratives. Please keep it clean and straightforward, always keeping in mind this content is for your clients.

It is also a good idea to have a publishing schedule to plan your posts and topics.

5. Create Videos

With the use of videos, you can take advantage of PPC marketing. The videos can appear on YouTube and on your website.

The videos should feature reviews of former clients and how your services changed their lives. You can also offer answers to commonly asked questions, helping clients feel more connected to your law firm.

Don’t Forget to Promote Your Content

For many firms, it is easier to take a lot of time designing your website than promoting the final product. Law firms need to have their sites active to reach potential clients.

Mobile app stores are increasingly competitive. How can your app get the spotlight against millions of other apps, all yearning for attention? These days, it’s not enough to simply create a mobile app. You must understand how to market your app, as well. Continue reading for more.

Design an Original App

Now that you have decided to build an app, you want to ensure that it is something that will stand out on its own. There are thousands of copycat apps that people ignore for that very reason.

Originality is a virtue. If you can’t come up with something completely different from anything else out there, then try to present something in a unique way. Since there are already over a million apps in the app stores, it might be difficult to come up with something truly original.

So, think of what your target market might want. Then, improve upon it. You might even look at the most popular apps, then, add unique features.

Make Sure It is Useful

You can spend thousands marketing your app, but it won’t yield profits if people don’t find it useful. If your target market doesn’t need your app, they won’t be interested.

As a result, it is critical to understand the needs, wants and motivations of your target market before you create your app.

Make it Shareable

You want people to start talking about your app. As more people talk, the more exposure you will get for your app.

If you have a unique and useful app, then that is a positive start. People will start to talk about it just because it is so unique.

Think of how people like to share on social media. They want to be the first ones to put an extraordinary product on their social media pages. Give them something they want to talk about.

Get the Media Involved

You want to come up with a bite-sized media pitch for your app. This helps give something the media can use on their blogs and sites. In addition, you want to create a freely downloadable press release of your app on your website.

Furthermore, include high-resolution images of your app. And, if possible, create app-related contests and giveaways.

Then, you want to invite relevant press to try your app for free. If they like your app, other blogs will ask for a trial as well.

Although, you want to ensure the blogs cater to your target audience. Getting media hype is also a much more permanent method of publicity for your app.

Tease Your Audience

If possible, start marketing your product early. You want to try to play around with teasers for your products. Create some intrigue. You might even create a “Coming Soon” page on your website.

A video also works well, and you can use a good camera phone to keep costs low. Moreover, you might consider an email teaser campaign.

This will help to create some buzz before you launch your app.

In Conclusion

When creating an app, it is important to make sure it is useful and unique. After that, you must market it effectively to stand out.

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I stumbled upon this amazing infographic from Atlassian, and it really got me thinking about ways to help those with time management issues.

Time management plagues everyone in one way shape or form, but there are small things you can do to minimize their overall interruption in your day.

40% of your work day is a huge percentage to throw away from your profits.

Let’s go through some of these problem areas, and give you an idea of methods that can reduce the distraction times and raise productivity.

Here are 3 time management tactics that you can use to get some of you work day back.

1) Set a time for emails

Emails…

Emails are important, but you have to know when to do them.

Many people find themselves hoping from task to email and back. What they might not factor into their method is the time it takes to refocus from one task to another. That method does that twice, back-to-back.

Instead try to schedule a time, or multiple times, throughout your day where you sit down to think about and respond to emails.

Dedicating your specific time to the task of emailing will help you raise your response quality, and cut out a lot of refocusing time.

If it’s urgent to that extent, schedule a system for calling each other… Before it gets there.

Setting a schedule for emails shows sends a message too. When your recipients get your emails at scheduled times day after day, they see you have your days planned out. If your days are planned out, so is their account.

When you have your emails schedule, you cut out a lot of refocus time and crumby communication.

Ultimately, this practice can save you time and money.

2) Finding the Right Time to Meet

Meetings are great tools, but they are often overused.

This is often due to poor planning before the meeting. Sometimes the “fly by the seat of your pants method” works, but most of the time it’s a swing and a miss.

You don’t have to script everything about the meeting, but have a solid set up.

Know your overall objectives. What is going to get you to the next stage of your project? What is the overall objective? What do you need to get to that objective? When do you need those materials? Who is going to do what part?

Have everyone prepare what is needed to make the meeting productive. Try to keep it to one meeting. Sometimes this just isn’t realistic, but try to manage as much as possible without forcing meetings that just aren’t needed. You have to let ‘em fly sometime.

When you use these questions to structure your meeting, you are more likely to get tasks complete on an individual basis.

After filling out all the questions and assigning the tasks, you should be able to walk away with a visual idea of how the project will come together and advance to the next stage.

If your meeting is done right, you should be able to manage every other little detail in some other form up to the next step.

There are great free messenger systems for work like Slack, or fully customizable project management systems like Asana. Using both together is a great way to stay connected and on track because the two are integrable.

Oh and both are easy to use and free! (both have pay for versions too)

Stop over loading yourself with meetings and get some work done!

3) Avoiding Interruptions

Interruptions in the workplace can lead to the need to refocus, and sometimes you just can’t.

Managing these distractions can be as simple as tracking them along with your rate of productivity before and after the distractions.

That means know where the distraction came from, and if the distraction was actually worth the time spent on it.

Once you have a bit of data on your distractions, you can see when the most distractions happened, what caused the most distractions, and the level of importance the distraction held.

Try to morph these bits of data into a schedule for yourself. Available times, not available times, email times, no distraction times, dedicated writing times, and even some time to not do anything if you need it. Think it out, and find the schedule that works for you.

It might take a bit of time to get into the swing of it for you, but you will see improvements in productivity and a drop in distraction time.

Conclusion

Interruptions and distractions can happen all the time, and managing them isn’t always possible. The brighter side of the story is you have the power to minimize how many interruptions are able to affect you a day.

Planning your time is a great way to help yourself limit distractions, but remember not to get rid of you ability to be flexible. It’s that magic mixture you want!

Using these tips will help you find it!

How do you minimize your work interruptions? Share some secrets in the comments below!

Having trouble in marketing within your budget? Here are some tips you can follow.

Marketing can be expensive for small to medium enterprises (SMEs). In fact, it is one of the most difficult aspects of running a new business. Frequently, the problem becomes worse when businesses only opt for the cheaper marketing options. For example, some of them produce monthly newsletters just because other enterprises do the same. This should not be the case.

Fortunately, there are many ways marketing can be effective and worth your money. Here are six tips to make sure you get the most our of your small marketing budget:

1. Plan well.

Research your competitors and the market. Visualize the market as real people and look out for important information relevant to them. This includes the problems they face, time of internet use, and their interests.

These are only a few of the many points to look for in your market. Econsultancy is an effective way to analyze online consumer behavior so you can adjust your efforts accordingly. Also, you may want to try applications like CubeSocial to see where your prospects usually go in the internet.

2. Set objectives.

Set clear and specific objectives for every marketing task you do. Plan out ahead your measurements for success. Success in online marketing might translate to an increased number of inquiries and sales. Try using free tools such as Google Analytics for your site and Hootsuite for social media. They complement surprisingly well with any type of marketing objectives. Alternatively, you may try Vibbi for your Instagram needs and more.

3. Spend cautiously.

Take note of what you need before spending on popular marketing methods, such as websites and SEO tools. Spend according to what you have learned from your research and objectives. Once you have mapped out what you need, you can safely spend on materials that are a better fit.

Clarify your efforts. What is the purpose of spending for SEO tools or a website? Are you after generation of awareness, or simply a tool for sales?

4. Know local suppliers.

Local suppliers are most likely able to give better service. They will also know the right people to help you market. Always ask them relevant questions regarding their service and the quality of results. Hiring a reputable company and quality service is a must.

5. Become an expert.

Give valuable content to achieve a status of ‘expert’. One great way of doing this is blogging. Make sure your blog is branded accordingly, so you may easily insert it in your website. Effective platforms for blogging are WordPress and mojoPortal since they are low cost. For a more personal touch, try Tumblr.

6. Consider digital marketing campaigns.

Consider a combination of video, social media, and blogging as means of marketing. This type of online campaign will create lasting impressions for your clients.

Conclusion

Marketing can be one of the enjoyable parts of establishing a business. It is about telling people that your business is great. However, necessary planning and research are needed when it comes to effective marketing. These will ensure high ROI on your business.

When it comes to modern marketing it is quite easy to understand that mobile marketing is a really important thing to consider. According to all top notch small business marketing consulting services, you want to think about various ways to promote the business through mobile channels so that you can take advantage of the wishes that people have right now. Modern shopping is done through the use of the internet. With this in mind, always consider the following mobile marketing trends that will help you to increase sales and increase your branding efforts through the online world.

SMS Advertising

Most smartphone users these days will be engaged with the use of text advertising. We can say that SMS marketing is nowadays a really strong competitor for the already established email marketing. The efficiency is high because of the personal nature of the advertising done. You are going to be faced with much higher conversion and open rates. At the same time, affordability is much higher than what you may think at first glance.

Snapchat Marketing

Snapchat has millions of users all around the world. The simple photo sharing app is so popular that it is now seriously considered as a great promotion channel for those looking for wonderful online advertising opportunities. Snapchat is great since it offers users the possibility to advertise sponsor brands. Since behavioural targeting is now available, you can definitely consider this great marketing opportunity.

Mobile Marketing Automation

The market penetration of mobile marketing automation was pretty small in 2015. It then quickly grew in 2016 and will be pretty high in 2017. You do not have to now overwhelm customers with data that is not needed. Through mobile marketing automation we can collect customer data and then offer the correct content, the one that is going to actually convert. The business manages to save time while the customer gets just data that is relevant.

Social Media Mobile Marketing

There are over 2 billion social media users that exist all around the world. Most of the social media time dedicated by these individuals will happen through mobile devices. Because of the large group we talk about it is quite normal to want to look at this trend as being one that is going to have to dominate the market from many different points of view. You have to be sure you always use quality marketing tools though since optimizing for mobile devices is definitely difficult to do.

App Development

Since so many of the people that buy these days have a smartphone it should come as no surprise to notice that app use is on the increase. Because of this, a big part of the future marketing efforts for most companies will have to include some sort of app use. App development is on the increase and we have access to so much variety that it would be a shame not to use it. Mobile marketing is all about diversity and the various different things we can use in order to keep growing. App development is definitely a great thing to consider.

Internet marketing is fast becoming the preferred channel for an increasing number of businesses, no matter which sector they belong to, and regardless of whether they are principally offering merchandise or services. Online marketing offers remarkable flexibility as you can tailor your content quite precisely to the segment of the market you are targeting. Also, despite the fact that online interaction with customers is technically “remote,” you can still engage with people, answer specific queries, and satisfy individual needs. Here are a few ways in which you can successfully market your business through the internet.

Your website

Whether you have set up your own website or paid someone else to set it up for you, you can pay a relatively modest fee for the registration of your domain name, which is your website address.Your site will work best if it has a layout that is easy to navigate, and you should also aim to fill it with interesting and useful information – avoid unhelpful items and junk.

In essence, you want your website to invite customers to linger a little, and this is when getting advice from a professional web designer can be well worth the initial investment as it will repay you in no time. In addition to basic information about your business and what you offer, think about what might attract your customers. How-to videos or descriptions connected to your products are often a hit, as are informative anecdotes, information about staff events and activities and relevant freebies.

Working social media

These days, social media should be an integral part of your marketing strategy, not merely an afterthought. In fact, some internet marketing experts go so far as to say it’s crucial to place social media communications at the heart of your business model, using it to drive your business, finding out what your customers want, and giving them exactly what they tell you they need. Make sure you personalize your communications via social media, encouraging customers to befriend, connect with, or follow you so that you can send them direct messages about items that may be of interest.

Social media can be an incredibly effective way to build up a reputation as an expert in your chosen field. By being part of the ongoing online conversation about recent trends in your chosen industry, you can quickly build a following and create new, valuable professional connections. Take Harry Dhaliwal, for example. As franchise manager for the Manchester branch of Belvoir Lettings, Harry regularly updates his blog and Facebook profile with news and opinions from the property sector. Aspiring estate agents that add Harry on Facebook, therefore, will gain access to a wealth of knowledge, and this in turn will enhance his reputation in the industry. This is the kind of relationship building which will pay off huge dividends in the future if done correctly.

Online advertising

Online advertising comes in several different forms. Pay per click (PPC) helps you to identify those people who are genuinely interested in your goods or services as you only pay whatever you are willing to pay when someone clicks on your ad to find out more. It’s easy to set up a daily advertising budget using this method, plus you have the freedom to cancel or restart the ad whenever you choose.

Banner ads are generally small rectangular ads that will take you to the advertiser’s site if you click on them. Sidebar ads are displayed generally while people are playing games. A tail sidebar is about two to three times bigger than a banner ad, and it is difficult to scroll it off-screen. The click-through rate is generally much higher than a banner ad, and you will pay more for targeted ads.

If you are investing in online advertising, don’t forget to customize ads for electronic tablets and smartphones – an IT expert can help you get the technology right. You can buildin Google ads to your own website, but be careful about ad placement and which ads you carry – you want to keep your customers happy, and you definitely don’t want to promote your competitors.

Blogging

Finally, consider whether promoting videos via YouTube or starting a blog will offer your customers added value. Again, there are professionals that can assist with this. Relative material can be provided for you on a regular basis, and they can monitor and evaluate how your website is performing for you and your business.

If you want to make sure that your online reputation is positive, you have three main tools at your disposal: blogs, videos and social media. Social media and social networks are probably the most vital element of online reputation management and online reputation repair. If you want to be taken seriously in today’s world, you need at least a Facebook and Twitter page for your business. Without those two, your customers will feel as if they cannot reach you, something that will immediately lower your online reputation. While it is recommended to have both Facebook and Twitter, your particular niche and market will determine which one of the two is most important.

How Do You Use Social Media to Your Advantage?

Go to Twitter and see whether your business has been mentioned at all. If you find any positive Tweets, retweet them straight away, and make sure you tweet a thank you to whoever posted it. This will all be visible to common followers, and it gives people the feeling that they are dealing with human beings, rather than a machine. This is a very important tool to help you increase your overall reputation.

Then, there is Facebook. That is the perfect platform for contests, discounts, coupons and more. Additionally, if you have a new service or product, announcing this on Facebook is a great way to get the word out. The more “likes” your page gets, and the more “shares” each post gets, the better your online reputation will be.

Next, there are videos. These are great tools to help you introduce yourself to your clients in a personal way, something that they are bound to appreciate. Make sure that the video is relevant to your company, however. While people may enjoy watching funny videos or videos of cats and kittens, for instance, there has to be a degree of added value, in as such that it makes people come to you. People like videos, because it feels like a more human touch is added, which is really appreciated.

Blogging is not the most popular reputation management tool, but it is an important one. It is a chance for you to speak directly to your customers about things that are interesting and fun, rather than having yet another sales page. The benefits of blogging are tremendous:

• It is a great SEO tool as it means that your site will be more likely to get found by the search engines.
• It is a really good reputation management tool, as it gives people an insight into you as a company.
• It is a great way to engage in conversation, as others may comment on the blog – remember to always answer any comments.
• You can share blog posts across your social media channel, so that you will improve your reputation management by having a greater social media exposure at the same time.

These are just some of the tips on how you can manage and repair your reputation management.

If you want to advertise online, there are lots of options out there. However, the two biggest ones are article marketing and pay per click (PPC) marketing. The question for many, however, is which one of the two is best and it seems that we are a long way from getting an answer.

In fact, if you were to do a Google search on which one of the two is best, you would probably get an equal amount of results for both sides. Some say that PPC management is the only thing you need, whereas others will say that article marketing gives you organic results and is therefore the best. Perhaps the reality is that both sides are right.

There are a lot of factors to take into consideration if you really want to know what is going on. This is because it is undeniably true that both work. What matters more, however, is which one is best for you.

Three Factors of Importance

Three things matter:

• Conversion rates
• Cost effectiveness
• Click through rates

If someone uses a search engine to find something, they are instantly presented with ten results. You will find that the majority of those are natural search results, not PPC listings. Hence, article marketing is the better option. However, if you want to actually end up in those first ten results, you have to have relevant content on your website, and this is easier to achieve with PPC marketing.

A natural result is a result that was not paid for. PPC, as the name suggests, is paid for. Whoever bids the highest will be found first, regardless of whether or not they have relevant content. If you use article marketing, your content will be relevant, which means you also get the right customers to your site.

We also know that most consumers look for natural results. As such, even those who believe that PPC is the way forward now agree that these ads have little to no substance. They are, after all, just a short advertisement using just a few standout words. These words can be dishonest, misleading or sometimes even completely false. If someone does click on the add, they will be taken to a sales page and this can irritate them, particularly if they were actually looking for information.

With article marketing, you have to work really hard to make sure your consumers get the information they want. In so doing, you empower them to be able to make their own decision. They get a lot of data, vital points and other details. However, this also means that if they are in a hurry, they are unlikely to read everything. After all, if you don’t capture their attention in the first few sentences, you won’t capture it at all. This would mean that PPC is more effective, and certainly more cost effective as it is very quick.

The answer as to which one is better will probably never be agreed on!