Mobile app stores are increasingly competitive. How can your app get the spotlight against millions of other apps, all yearning for attention? These days, it’s not enough to simply create a mobile app. You must understand how to market your app, as well. Continue reading for more.
Design an Original App
Now that you have decided to build an app, you want to ensure that it is something that will stand out on its own. There are thousands of copycat apps that people ignore for that very reason.
Originality is a virtue. If you can’t come up with something completely different from anything else out there, then try to present something in a unique way. Since there are already over a million apps in the app stores, it might be difficult to come up with something truly original.
So, think of what your target market might want. Then, improve upon it. You might even look at the most popular apps, then, add unique features.
Make Sure It is Useful
You can spend thousands marketing your app, but it won’t yield profits if people don’t find it useful. If your target market doesn’t need your app, they won’t be interested.
As a result, it is critical to understand the needs, wants and motivations of your target market before you create your app.
Make it Shareable
You want people to start talking about your app. As more people talk, the more exposure you will get for your app.
If you have a unique and useful app, then that is a positive start. People will start to talk about it just because it is so unique.
Think of how people like to share on social media. They want to be the first ones to put an extraordinary product on their social media pages. Give them something they want to talk about.
Get the Media Involved
You want to come up with a bite-sized media pitch for your app. This helps give something the media can use on their blogs and sites. In addition, you want to create a freely downloadable press release of your app on your website.
Furthermore, include high-resolution images of your app. And, if possible, create app-related contests and giveaways.
Then, you want to invite relevant press to try your app for free. If they like your app, other blogs will ask for a trial as well.
Although, you want to ensure the blogs cater to your target audience. Getting media hype is also a much more permanent method of publicity for your app.
Tease Your Audience
If possible, start marketing your product early. You want to try to play around with teasers for your products. Create some intrigue. You might even create a “Coming Soon” page on your website.
A video also works well, and you can use a good camera phone to keep costs low. Moreover, you might consider an email teaser campaign.
This will help to create some buzz before you launch your app.
In Conclusion
When creating an app, it is important to make sure it is useful and unique. After that, you must market it effectively to stand out.
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