When you create a mobile phone app, it’s important to get people talking about it. Recent studies have shown that more than 50 percent of all web traffic stems from recommendations made by friends and family. This statistic confirms what a lot of smart guerrilla marketers already know; positive word-of-mouth advertising is the best way to grow the popularity of your app.
The Internet makes guerrilla marketing easy. In the past, it took businesses weeks or years to derive the benefits of word-of-mouth referrals. It took a long time for news to spread because people could only communicate with others using a phone or face-to-face conversations. Today, news on the Internet spreads like wildfire; instant messaging, mobile phones, social networks and computers allow people to instantly communicate with large groups of people across the world. From pioneer app B2B developers like the creators of the DoubleDutch app, to developers that aim at the larger B2C market, there’s a lot to learn from observing companies who have their stuff together! Without further ado, let’s jump right in!
How Do You Use Guerrilla Marketing To Increase Mobile App Adaptation?
Almost everyone has heard of viral marketing, but most of them don’t really know how it works. Simply put, viral marketing is nothing more than encouraging large numbers of people to spread your marketing materials to everyone in their online address book. When it comes to apps, it’s akin to planting seeds and waiting for them to grow.
The easiest way to get your app to go viral is to give something valuable away for free. It’s important that you don’t get valuable and expensive confused; if you do, you end up blowing your budget trying to get your materials to go viral. People have a natural tendency to share valuable things; if you can come up with something that is inexpensive and helpful, they’ll share it with everyone they know.
If you’ve spent time on the Internet, then you’re probably familiar with businesses that ask for your friend’s and family’s email addresses. If you can work this into your marketing campaign, you can get natural referrals that are very likely to at least check your product out.
Add a tell-a-friend option in your app; when your users enter their acquaintances’ names, generate a short email message that tell the acquaintance about the benefits of your app. The great thing about these emails is that people don’t consider them spam; they come from a trusted source.
Use Online Publicity
If you can create a buzz on the Internet, you can get a lot of new visitors to your app. Smart online entrepreneurs are experts at taking advantage of low-cost and highly effective traffic generation methods.
An easy way to rapidly spread the news about your app is to send out a press release. There are tons of resources online that can publish your press release for you. If you’re lucky, a big news organization will publish your story; if they do this, you can expect a huge influx of traffic from people who are curious about your product.
Use Email Signatures
Setting up an email signature takes about five minutes. It’s a simple strategy that many people never think of. When you look at email as a form of advertising, you get a lot of free impressions from a simple email signature; it’s a wonderful way to capitalize on emails that you are going to be sending anyway.
When you use guerrilla marketing for your app, you don’t spend any money. If you do it correctly, you can drive tons of free traffic to your app. There’s really no downside to a guerrilla marketing campaign; it’s a free way to get massive amounts of exposure for your product.