Some of the Things You CAN Control About Your Reputation

If you want to make sure that your online reputation is positive, you have three main tools at your disposal: blogs, videos and social media. Social media and social networks are probably the most vital element of online reputation management and online reputation repair. If you want to be taken seriously in today’s world, you need at least a Facebook and Twitter page for your business. Without those two, your customers will feel as if they cannot reach you, something that will immediately lower your online reputation. While it is recommended to have both Facebook and Twitter, your particular niche and market will determine which one of the two is most important.


How Do You Use Social Media to Your Advantage?

Go to Twitter and see whether your business has been mentioned at all. If you find any positive Tweets, retweet them straight away, and make sure you tweet a thank you to whoever posted it. This will all be visible to common followers, and it gives people the feeling that they are dealing with human beings, rather than a machine. This is a very important tool to help you increase your overall reputation.

Then, there is Facebook. That is the perfect platform for contests, discounts, coupons and more. Additionally, if you have a new service or product, announcing this on Facebook is a great way to get the word out. The more “likes” your page gets, and the more “shares” each post gets, the better your online reputation will be.

Next, there are videos. These are great tools to help you introduce yourself to your clients in a personal way, something that they are bound to appreciate. Make sure that the video is relevant to your company, however. While people may enjoy watching funny videos or videos of cats and kittens, for instance, there has to be a degree of added value, in as such that it makes people come to you. People like videos, because it feels like a more human touch is added, which is really appreciated.

Blogging is not the most popular reputation management tool, but it is an important one. It is a chance for you to speak directly to your customers about things that are interesting and fun, rather than having yet another sales page. The benefits of blogging are tremendous:

  • It is a great SEO tool as it means that your site will be more likely to get found by the search engines.
  • It is a really good reputation management tool, as it gives people an insight into you as a company.
  • It is a great way to engage in conversation, as others may comment on the blog – remember to always answer any comments.
  • You can share blog posts across your social media channel, so that you will improve your reputation management by having a greater social media exposure at the same time.

These are just some of the tips on how you can manage and repair your reputation management.

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