Search Engine Optimization or SEO is a process of increasing the traffic to your website (both numbers, as well as, relevant traffic) through the organic search engine results. Did you know that the web host plays an important role in ensuring that your SEO efforts bear fruit? Yes! The choice of the hosting plan is crucial for the success of your SEO efforts. In today’s article, we will talk about VPS Hosting and its impact on SEO.
What is VPS Hosting?
Virtual Private Server Hosting or VPS Hosting is a hosting type where your website is hosted on a virtual server. The hosting provider uses virtualization to create multiple virtual servers on a physical web server and hosts your site on one such virtual each. Each of these has dedicated resources and works in isolation from the other virtual servers on the physical machine.
VPS Hosting services are available as Linux VPS Hosting plans and Windows VPS Hosting plans.
VPS Hosting and SEO
Primarily, the SEO performance of your website depends on:
- Page load speed of your site
- Security
- Availability
Let’s look at how VPS Hosting services help you across these three important factors:
- Page Load Speed
It is no secret that a slow loading website loses the interest of the site visitors. Would you visit a site again if it is slow to load and does not leave you with a good experience? Probably not, right? Therefore, most site owners strive to increase the speed of their website.
While there are several aspects that determine the loading speed, a VPS Hosting plan offers dedicated resources and an isolated hosting environment to boost the speed of your site. Since your website is hosted on an independent virtual server, other websites cannot affect the performance of your site.
- Security
Web users, as well as, search engines do not like websites which are prone to viruses and malicious threats. It tells them that the site owner does not take the security of his website seriously and hence they tend to stay away.
With VPS Hosting plans, you work in an isolated environment and therefore, if another virtual server faces an attack or a threat, it doesn’t affect the performance of your site.
- Availability
Site visitors have no tolerance for websites which are regularly facing downtimes. All they do is find an alternative and never return (your competitor). Therefore, it is important to buy a hosting plan which offers at least a 99.9%+ uptime. Most VPS Hosting providers with a state-of-the-art infrastructure offer maximum uptimes to keep this issue at bay.
Conclusion
Regardless of the nature and size of your business, it is important to keep SEO in mind while selecting the hosting type and plan. Remember, your website resides on the web server. Therefore, the performance of your site depends on the performance of the server. Talk to the provider and ensure that you cover the points mentioned above before buying a hosting plan.