Google has been around for quite a while now and since it first opened its doors, or to be even more precise its search engine, it has been on a fast roll towards world domination. Google has roughly 90% of the online search audience and has managed to keep it that way for several years as they diverge to meet the needs of their demanding customers. What really made Google king of the internet is the fact that nearly all of their products are free until their products start to make you money.
Webmaster Tools
Google Webmaster Tools is entirely free; you will never pay a cent for anything. Google Webmaster Tools allows you to see exactly what is happening to your website within the search engine rankings. Where it is positioned, if it has risen or fallen in the past 30 days and will also make recommendations on how to improve your site’s visibility. Webmaster Tools is also how you let Google know that your website exists by submitting a sitemap so the Googlebot can see every page you want indexed.
Adwords
Adwords is a more advanced tool and here is where Google makes the majority of their money. You can pay to be in the top positions within the search engine rankings. Positions 1, 2 and 3 are where most of the traffic clicks through to the advertising website while the other positions account for just over 10% of clicks in total. This is why there is huge competition to be at the top of those search engine ranking positions. If you want to be among the leaders it is best to get an Adwords Consultant as Adwords tools can be hard and complicated to use if you want them to work efficiently.
Analytics
Analytics is another great tool for your website that is entirely free. Here you can see how long visitors have been on your website. You can also see where they came from: search results, paid search results, social media sites or directly by typing your web address into their browser. Analytics also lets you see how your traffic gets from A – B, generally from where they enter your website to completing goals such as making it to a certain page, or even better yet, making a sale. Here you can make sure people are navigating correctly through your website, and you can make changes if they are not, to increase your sales.
Google offers loads of other free services to keep its users happy such as Google maps, Google drive which allows you to store information and documents for free in the cloud as well as Gmail, one of the world’s largest email sites. It is no wonder they are so big as they make the majority of their money from large companies who want to get in touch with Google users.
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