SEO stands for search engine optimization. It has to do with techniques that help your website appear in the first places among organic search results, making your website more visible to people who are searching for your brand, product/service via search engines like Google, Bing, and Yahoo.
SEO of Your Site Pages
There are many components that can improve the SEO of your site pages. Search engines are interested in elements like title tags, keywords, image tags, internal link structure, and inbound links, and more. On the other hand, search engines are also looking at your site structure and design, visitor behavior, and other external, off-site factors when determining how to rank your site in the search engine results pages.
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Modern SEO Industry
Right from the beginning, some people have insisted that search engine optimization isn’t going to have a long life. However, SEO survived and turned into a thriving industry.
A recent study by Borrell Associates, a company that tracks local advertising throughout North America and the UK and provides detailed reports and forecasts for local media companies via its Compass product, companies were going to spend $65 billion on SEO in 2016. In 2008, they predicted the amount would be three times less for 2016. Moreover, the study predicted the SEO industry would go on growing to reach $72 billion by 2018 and $79 billion by 2020.
Based on another survey among 357 marketers, over 90% were going to increase their SEO budgets or keep them the same over 2017.
This shows that SEO has grown even more than previously projected, and is preserving that growth well into the future.