A business that wants to thrive in the 21st century doesn’t really have a choice when it comes to modern technology – that business needs to have a website, if for no other reason than to be accessible, and for potential customers to get a feel of what the business is all about. Creating a good website doesn’t have to be expensive, but it’s essential you do it, and that you do it well.
However, designing a website is not as easy as you think – there are a lot of things to think about. On the other hand, it certainly isn’t mission impossible. All you have to do is keep some basic rules in mind. Do you want to have a truly effective website? Here are the essentials you should know about.
Be bold and clear
A visitor to the site will not have patience when it comes to looking for information; it needs to be presented to them on a silver platter. Be bold and clear when it comes to who you are, what you represent, and what you have to offer. Think of your main page as a calling card: a visitor must understand immediately who you are and what you are about.
Your contact information should be proclaimed at all times – and it would be very useful if you have a ‘contact us’ section in order for the customer to be able to send you a note right there and then. Making your contact information visible is very, very important – this information should be displayed on every page. You want your contact details to be visible before the visitor moves on to a competitor.
Simplicity and speed
There was a time (a long time ago) when visitors to your site might have had the patience to sit in front of their computer, waiting for your site and pages to load. These days are long gone – if your page isn’t loaded within three seconds, it’s a bad sign.
Have features available
Offer something interesting: calculators, recipes, anything that visitors may like.
One other thing – an important one, if you want people to come back to your site again and again: keep it fresh and update it frequently so users find something new every time they visit. The new aspect could be a new article, a new tool, new information, or new pictures. Whatever it is, potential customers are more likely to visit your site again if they know that it is regularly updated and if they think they can learn something new. Be fresh, and be flexible. It’s important to have new customers come to your site, and it’s even more important to keep them coming back, as web design Oxfordshire experts from Xist2 confirm. Happy designing!
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