Do you want your blog and website to be on the first page of the search engine? If yes, then you have to optimize it. This is where Search engine optimization (SEO) comes into play. There are millions of websites out there and to make your blog or website stand out, you will have to spend some time and effort into SEO.
SEO targets various types of search which includes video search, image search, news search, map search and the overall web search. It is basically a strategy for internet marketing that one should learn to build a successful blog or website. SEO optimizes the content, links and the design of your website, thus taking your website to the peaks of success.
It is highly important to make your content/ blog post come up in the first page of the search engine for example Google.
There is something known as white hat and black hat SEO
Black hat SEO is basically about optimizing your content by breaking the rules. It is catered not to the viewers/ readers but to the search engines. It is mostly about fooling the search engine to get a good rank, which results in bad content and spams which gets banned very soon.
However white Hat SEO is the one you should go with, It more about your viewers and readers and going with the SEO rules, in other words it is clean SEO where in, you gain viewers and readers naturally.
It might be a slow process but it is worth it.
On page and off page SEO
On page SEO is all about the factors on your page that helps in optimizing your content, which includes the content, template, design and headlines.
On page SEO
They say ‘content is king’, which indeed is true. Google is no fool, you have to provide Google with fresh, crisp and a tasty write up and it will help you with optimization. If you serve copied and bad content Google will be disappointed.
Make sure that you offer the best quality content that is possible and search the right keywords for your content. Searching the keywords is the most crucial part of search engine optimization and you should put in a good amount of time for it. However, make sure that you don’t stuff your write up with the keyword. Use it wisely.
Off page SEO in other hand are the factors that depend on sources that are not on your page which includes other blogs, personal history, social networks and more.
Both of these are crucial to optimize your website or blog.
If you are planning to own a website or if you already own one and are confused about the SEO part, then don’t worry. There are various agencies and individual freelancers who deal with SEO, they offer the service to you, so that you can relax and focus on other bigger issues.
However, if you own a startup and have a bad relationship with SEO then, you should go ahead with an SEO agency. If you think that you don’t have enough to pay to the agencies, then there are online portals that offer quick loans online. Taking a loan to optimize your website is not a bad idea. Be sure that you opt for the services of a trusted company, be it for SEO or for the loans.
After all the optimization is only going to bring in more revenue and you will be out of the loan soon.